Who controls the passion controls the man.

Man at the beck of passion is in many ways like a particle with no will of its own, since reason, especially morals, is the sole source of man’s ability to govern himself. Once gratification of passion becomes the definition of “liberty,” then “liberty” becomes synonymous with bondage because he who controls the passion controls the man. (...)

Once man is freed from the moral order, he is immediately subjected to the despotism of those who know how to manipulate his desires. This is the essence of the Enlightenment regime; not to prohibit, but to enable, to encourage motion or restlessness, and direct the flow of that activity by manipulating desire. This is the political genius behind a regime that is based on advertising and pornography and opinion polls and the other instruments which control “liberated” man.

E. Michael Jones