To spoil means to put no limit on caprice, to give one the impression that everything is permitted to him

The world which surrounds the new man from his birth does not compel him to limit himself in any fashion, it sets up no veto in opposition to him; on the contrary, it incites his appetite, which in principle can increase indefinitely. Now it turns out – and this is most important – that this world of the XIX and early XX Centuries not only has the perfections and the completeness which it actually possesses, but furthermore suggests to those who dwell in it the radical assurance that tomorrow it will be still richer, ampler, more perfect, as if it enjoyed a spontaneous, inexhaustible power of increase. Even today, in spite of some signs which are making a tiny breach in that sturdy faith, even today, there are few men who doubt that motorcars will in five years’ time be more comfortable and cheaper than to-day. They believe in this as they believe that the sun will rise in the morning. The metaphor is an exact one. For, in fact, the common man, finding himself in a world so excellent, technically and socially, believes that it has been produced by nature, and never thinks of the personal efforts of highly-endowed individuals which the creation of this new world presupposed. Still less will he admit the notion that all these facilities still require the support of certain difficult human virtues, the least failure of which would cause the rapid disappearance of the whole magnificent edifice.

This leads us to note down in our psychological chart of the mass-man of today two fundamental traits: the free expansion of his vital desires, and therefore, of his personality; and his radical ingratitude towards all that has made possible the ease of his existence. These traits together make up the well-known psychology of the spoilt child. And in fact it would entail no error to use this psychology as a “sight” through which to observe the soul of the masses of today. Heir to an ample and generous past – generous both in ideals and in activities – the new commonalty has been spoiled by the world around it. To spoil means to put no limit on caprice, to give one the impression that everything is permitted to him and that he has no obligations. The young child exposed to this regime has no experience of its own limits. By reason of the removal of all external restraint, all clashing with other things, he comes actually to believe that he is the only one that exists, and gets used to not considering others, especially not considering them as superior to himself. This feeling of another’s superiority could only be instilled into him by someone who, being stronger than he is, should force him to give up some desire, to restrict himself, to restrain himself. He would then have learned this fundamental discipline: “Here I end and here begins another more powerful than I am. In the world, apparently, there are two people: I myself and another superior to me.” The ordinary man of past times was daily taught this elemental wisdom by the world about him, because it was a world so rudely organized, that catastrophes were frequent, and there was nothing in it certain, abundant, stable. But the new masses find themselves in the presence of a prospect full of possibilities, and furthermore, quite secure, with everything ready to their hands, independent of any previous efforts on their part, just as we find the sun in the heavens without our hoisting it up on our shoulders. No human being thanks another for the air he breathes, for no one has produced the air for him; it belongs to the sum-total of what “is there,” of which we say “it is natural,” because it never fails. And these spoiled masses are unintelligent enough to believe that the material and social organization, placed at their disposition like the air, is of the same origin, since apparently it never fails them, and is almost as perfect as the natural scheme of things.

My thesis, therefore, is this: the very perfection with which the XIX Century gave an organization to certain orders of existence has caused the masses benefited thereby to consider it, not as an organized, but as a natural system. Thus is explained and defined the absurd state of mind revealed by these masses; they are only concerned with their own well-being, and at the same time they remain alien to the cause of that well-being. As they do not see, behind the benefits of civilization, marvels of invention and construction which can only be maintained by great effort and foresight, they imagine that their role is limited to demanding these benefits peremptorily, as if they were natural rights. In the disturbances caused by scarcity of food, the mob goes in search of bread, and the means it employs is generally to wreck the bakeries.

This may serve as a symbol of the attitude adopted, on a greater and more complicated scale, by the masses of today towards the civilization by which they are supported.

Ortega y Gasset
The Revolt of the masses